Director of Marketing
Gushwork
Marketing & Communications
Bengaluru, Karnataka, India
Posted on May 3, 2025
Gushwork.ai is a pioneering B2B Software & Services company that combines human expertise with advanced AI technology to deliver exceptional SEO services. In just one year since our launch, we've partnered with over 200+ businesses, driving their success through our innovative approach to AI-assisted SEO. Backed by top global investors like Lightspeed, B Capital, and Beenext, we're building the future of marketing software that promises outcomes, not just tools. Our mission is to create the world's largest human+AI marketing engine, revolutionizing how businesses approach SEO and digital marketing.
We’re seeking a Director of Marketing to build and scale a high-velocity, full-funnel marketing engine. This is a hands-on leadership role where you will own demand generation end-to-end and be directly accountable for pipeline growth and marketing ROI.
Key Responsibilities:
- Own and Scale Demand Generation: Drive paid acquisition, SEO, outbound marketing, and conversion optimization with a focus on predictable, data-driven results.
- Build & Lead a High-Performance Team: Hire, train, and lead specialists across paid media, content, growth ops, and automation.
- Optimize Inbound Marketing: Maximize ROI across Google, LinkedIn, and Meta through rapid experimentation, audience targeting, and landing page optimization.
- Drive Outbound & Sales Enablement: Collaborate closely with BDRs to refine messaging, nurture SQLs, and create automated sequences that convert cold traffic into qualified leads.
- Experiment Relentlessly: Run structured growth experiments, double down on what works, and pivot quickly based on data.
- Full-Funnel Optimization: Analyze and refine every stage of the funnel to improve lead quality, reduce CAC, and increase LTV.
- Global Collaboration: Work seamlessly with distributed teams across the US and India, ensuring alignment across markets and time zones.
Requirements:
- 6-12 years of experience in growth, demand gen, or performance marketing, ideally in fast-paced B2B or service-based businesses.
- Proven track record scaling multi-million dollar marketing programs with hands-on experience managing large ad budgets across Google, LinkedIn, and Meta.
- Deep SEO & content expertise: You understand how to build and scale organic growth channels and optimize for conversion.
- Tech-savvy and data-driven: Familiarity with HubSpot, Apollo, Segment, Webflow, and AI-driven optimization tools.
- Execution speed & agility: You thrive in fast-moving environments, balancing strategic thinking with rapid iteration.
- Builder mentality: You’ve built teams, processes, and playbooks from scratch—and are ready to do it again.
What Success Looks Like: In your first 6 months, you should:
- Scale monthly inbound leads by 3x through paid and organic channels.
- Reduce CAC by 20% through continuous channel optimization and experimentation.
- Build a high-functioning marketing team with clear KPIs and ownership areas.
- Launch and validate at least 10 structured growth experiments, with a hit rate of 30% or higher.
- Build a scalable marketing playbook that can support 6x revenue growth within 12 months.
Why Join Us?
- Be part of a high-growth company at the forefront of AI-powered marketing.
- Own the entire marketing function with full autonomy and decision-making power.
- Competitive compensation + performance-based incentives.