B2B Performance Marketing Lead
Gushwork
Marketing & Communications
Bengaluru, Karnataka, India
Posted on Oct 10, 2024
This is an in-office, full-time role.
Job Title: B2B Performance Marketing Lead
Location: In-Office (Bangalore)
About Us: Gushwork.ai is a pioneering B2B Software & Services company that combines human expertise with advanced AI technology to deliver exceptional SEO services. In just one year since our launch, we've partnered with over 200+ businesses, driving their success through our innovative approach to AI-assisted SEO.
Backed by top global investors like Lightspeed, B Capital, and Beenext, we're building the future of marketing software that promises outcomes, not just tools. Our mission is to create the world's largest human+AI marketing engine, revolutionizing how businesses approach SEO and digital marketing.
Job Description
We are seeking an experienced and data-driven B2B Performance Marketing Lead to join our team in Bengaluru. This role is critical for scaling our inorganic marketing efforts and deriving high-quality leads. You will be responsible for managing and optimizing significant ad spends, analyzing performance data, and developing strategies to maximize ROI for marketing. This is a full-time, on-site role. We are also open to hiring on a consultancy basis for the right candidate.
Key Responsibilities
Job Title: B2B Performance Marketing Lead
Location: In-Office (Bangalore)
About Us: Gushwork.ai is a pioneering B2B Software & Services company that combines human expertise with advanced AI technology to deliver exceptional SEO services. In just one year since our launch, we've partnered with over 200+ businesses, driving their success through our innovative approach to AI-assisted SEO.
Backed by top global investors like Lightspeed, B Capital, and Beenext, we're building the future of marketing software that promises outcomes, not just tools. Our mission is to create the world's largest human+AI marketing engine, revolutionizing how businesses approach SEO and digital marketing.
Job Description
We are seeking an experienced and data-driven B2B Performance Marketing Lead to join our team in Bengaluru. This role is critical for scaling our inorganic marketing efforts and deriving high-quality leads. You will be responsible for managing and optimizing significant ad spends, analyzing performance data, and developing strategies to maximize ROI for marketing. This is a full-time, on-site role. We are also open to hiring on a consultancy basis for the right candidate.
Key Responsibilities
- Manage B2B Ad Accounts: Oversee and optimize B2B marketing accounts across Google, Meta, and LinkedIn and other similar platforms.
- Campaign Strategy & Execution: Plan, execute, and scale performance marketing campaigns to drive top-of-the-funnel leads and conversions.
- Funnel Optimization: Track, analyze, and report on key top-of-the-funnel metrics, such as impressions, clicks, and lead conversion rates, ensuring optimal performance.
- A/B Testing & Creative Optimization: Develop and test ads tailored for each platform, ensuring alignment with target audiences and business goals.
- Cross-Functional Collaboration: Partner with sales, customer success, and product teams to ensure marketing campaigns are aligned with broader business objectives and ICP requirements.
- Analytics & Reporting: Use analytics tools to measure, report, and optimize the performance of campaigns, ensuring continuous improvement in CAC and return on ad
- More than 3 years of experience in B2B performance marketing, preferably in B2B services.
- Proven experience managing at least $20,000-$30,000 in monthly ad spend on Google, Meta and LinkedIn.
- Deep understanding of top-of-the-funnel metrics and campaign performance management.
- Reasonable familiarity with Google Ads, LinkedIn Ads, and Meta Ads platforms.
- Analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, or similar).
- Comfort with optimizing creatives for various platforms.
- A good sense of effective creatives tailored for B2B audiences across Google, LinkedIn, and Meta.
- Ability to work in a fast-paced, dynamic startup environment.
- Please fill out the application screening form and if you’re shortlisted, we will invite you for a round of discussion with us.
- If shortlisted, you will be invited for the final round of call with the hiring team for technical evaluations.