Associate Director, Digital Strategy - Medical/Access/PSS & Paid Media
Genmab
At Genmab, we’re committed to building extra[not]ordinary futures together, by developing antibody products and pioneering, knock-your-socks-off therapies that change the lives of patients and the future of cancer treatment and serious diseases. From our people who are caring, candid, and impact-driven to our business, which is innovative and rooted in science, we believe that being proudly unique, determined to be our best, and authentic is essential to fulfilling our purpose.
The Role
The Associate Director, Digital Strategy - Medical/Access/PSS & Paid Media will serve as the lead digital strategist across our Medical, Market Access, Patient Services and commercial media efforts in the US. This critical role reports directly to the Senior Director of Digital Strategy and will be expected to work across assigned customers within our US lines of business as well as with key cross-functional support teams and alliance partners (as appropriate).
In this role, you will have the opportunity to shape the overall strategic direction of our commercial paid media efforts as well as influence the overall customer engagement plans in key areas of our business. Success in this role will require deep digital and omnichannel experience, strong media planning and channel execution experience, marketing & data operations knowledge, and an understanding of the pharma/biotech and oncology space.
Responsibilities
- Serve as the paid media lead and business partner to US Commercialization teams, key cross-functional support teams, and alliance partners (as appropriate)
- Seamlessly integrate media planning and execution strategies into our overall omnichannel & product brand plans
- Shape media & tactical plans, pull through prioritized tactics, and become immersed in the overall brand vision & strategies set by Genmab leadership
- Become the steward of media data by ensuring data is prioritized in our planning efforts, measurement plans are aligned accordingly, and that it is utilized to further enhance and optimize our omnichannel efforts
- Ensure perspectives from key stakeholders (Ops, Privacy, Data Science, Regulatory, IT) are accounted early and often
- Spearhead novel & innovative ways of working with 3rd party partners in the spirit of delivering the ideal customer experience
- Stay abreast of industry & media trends and promotional opportunities and promote best practices across Genmab
- Define Key Performance Indicators and report up through appropriate channels
- Manage project timelines, budgets, and all key deliverables aligned launch readiness and brand annual planning
Requirements
- A minimum of a bachelor’s degree is required. Advanced degree preferred
- A minimum of 10+ years of professional relevant experience required (Pharma/Biotech)
- Oncology/hematology/solid tumor marketing and/or relevant therapeutic areas experience preferred
- Deep digital, media & omnichannel execution experience across core channels required
- Thorough understanding of the cross-functional interdependencies needed to successfully execute complex omnichannel efforts
- Demonstrated knowledge of media operations, marketing operations, data operations, and data privacy
- Experience with leading marketing technologies in support of web/mobile/app experience, automation, performance & insight generation, and compliance
- Proven ability to work cross-functionally and on multiple projects simultaneously
- Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization
- Startup, emerging pharma, or new team experience preferred
Where you will work
- This position is a hybrid work model, requiring 3 days per week on-site at our Princeton, NJ office.
For US based candidates, the proposed salary band for this position is as follows:
$147,200.00---$220,800.00The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as bonuses.
About You
- You are passionate about our purpose and genuinely care about our mission to transform the lives of patients through innovative cancer treatment
- You bring rigor and excellence to all that you do. You are a fierce believer in our rooted-in-science approach to problem-solving
- You are a generous collaborator who can work in teams with diverse backgrounds
- You are determined to do and be your best and take pride in enabling the best work of others on the team
- You are not afraid to grapple with the unknown and be innovative
- You have experience working in a fast-growing, dynamic company (or a strong desire to)
- You work hard and are not afraid to have a little fun while you do so
Locations
Genmab leverages the effectiveness of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are designed as open, community-based spaces that work to connect employees while being immersed in our state-of-the-art laboratories. Whether you’re in one of our collaboratively designed office spaces or working remotely, we thrive on connecting with each other to innovate.
About Genmab
Genmab is an international biotechnology company with a core purpose guiding its unstoppable team to strive towards improving the lives of patients through innovative and differentiated antibody therapeutics. For more than 20 years, its passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational research and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, next-generation immune checkpoint modulators, effector function enhanced antibodies and antibody-drug conjugates. To help develop and deliver novel antibody therapies to patients, Genmab has formed 20+ strategic partnerships with biotechnology and pharmaceutical companies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO™) antibody medicines.
Established in 1999, Genmab is headquartered in Copenhagen, Denmark with locations in Utrecht, the Netherlands, Princeton, New Jersey, U.S. and Tokyo, Japan.
Our commitment to diversity, equity, and inclusion
We are committed to fostering workplace diversity at all levels of the company and we believe it is essential for our continued success. No applicant shall be discriminated against or treated unfairly because of their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, or genetic information. Learn more about our commitments on our website.
Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).
Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.