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Demand Generation Manager

Fountain

Fountain

Sales & Business Development
United States · Remote
Posted on Tuesday, July 9, 2024

When you join the Fountain team, you become part of the leading enterprise solution for frontline workforce management. Fountain’s automated, customizable platform provides a seamless applicant experience for workers, while ensuring organizations can scale and manage their frontline talent.

We’ve helped hundreds of companies like Stitch Fix, GoPuff, Fetch, and sweetgreen to hire, onboard, and manage over 14 million workers in more than 75 countries.

In 2022, we closed $185M in our Series C, led by SoftBank and B Capital.

Join our growing team of highly collaborative, ambitious, and forward-thinking Fountaineers as we empower our hundreds of customers and millions of frontline workers around the world.

Let’s elevate frontline work together.

Fountain is growing, and so is our Demand Generation and Revenue Ops team! We are seeking a Demand Generation Manager to make an impact at our high-growth company. The ideal candidate will implement full-funnel demand generation programs and campaigns across inbound and outbound channels, driving lead volume, MQLs, pipeline, and revenue. Experience in a SaaS technology company is essential, with a proven ability to collaborate with marketing and sales teams. We need someone who thinks creatively, measures performance, iterates based on findings, and stays up-to-date with the latest marketing trends.

What you'll be doing:

  • Develop and implement demand generation strategies and campaigns across various channels
  • Make data-driven recommendations to maximize website conversion rates
  • Manage lead nurturing programs to move prospects through the sales funnel
  • Work closely with the sales, marketing, and customer success teams to align efforts and drive pipeline and bookings
  • Analyze campaign performance, owning metrics such as leads, conversions, pipeline, and bookings
  • Develop and execute multi-channel campaigns and programs to generate leads and drive attributed pipeline and revenue
  • Create and manage Paid media campaigns across Google Ads, LinkedIn, social, review sites, and other channels, adhering to channel best practices
  • Develop and monitor campaign and program metrics for all inbound and outbound channels, including paid media, email, workflows, segmented lists, and assets
  • Collaborate cross-functionally with strategic marketers, strategists, data storytellers, and creative colleagues to drive strategies that align with stakeholder goals and drive business impact
  • Work with marketing and sales leadership to determine audience segmentation and identify buyer personas to inform content and channel strategies
  • Serve as subject matter expert for a key marketing channel(s). Protect and manage the digital customer experience of that channel(s)
  • Contribute to integrated campaign strategy ideation and pitch opportunities across the teams
  • Work closely with sales and operations to build the target account list and ideal customer profile using data-driven insights
  • Orchestrate the execution of the ABM program plan, with highly personalized activities developed with sales to marketing-led activities driven by the demand generation team
  • Work with product and brand marketing to hone the creative and messaging of landing pages, ads, emails, and other digital assets

What you should bring:

  • 3+ years experience working in Demand Generation, preferably in the B2B SaaS space
  • Startup or high-growth organizational experience
  • Experience managing large nurture programs and multi-channel outbound campaigns at scale
  • Proficiency using Salesforce, marketing automation platforms (Marketo), Google Analytics, Adwords, LinkedIn Campaign Manager, Foundry, and other sales engagement tools
  • A passion for driving a deep understanding of full funnel performance metrics and revenue attribution
  • Excellent communications and project management skills, including strong ad copy and email copywriting skills
  • Strong relationship-building skills with an excellent understanding of sales cycles and motions
  • Strong report-building and data analysis skills

Salary Range: $117,000 - $153,000 USD

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Even if you do not meet all the requirements above, we still encourage you to apply for this position. While we try to be thorough with our prerequisites, not everything about you as a candidate can be condensed into a list of bullet points. What do you have to lose?

Fountain offers an incredibly unique work environment. We employ a diverse team all over the world. Each Fountaineer is given the freedom to do their best work from wherever they choose. We also understand the importance of in-person connections and hold in-person meetings with your team and meet annually as an organization to build our relationships and focus on the future of moving Fountain Forward.

The benefits we offer in the United States include competitive health plans and a retirement plan. Some Fountain-wide perks offered to all employees across the globe include a flexible vacation policy, paid holidays, monthly lunch stipends, annual allowances for ongoing education related to your profession and career advancement, along with home office, cell phone, and wellness reimbursements. Fountain is a global employer, so some benefit offerings will vary from country to country.

Fountain is proud to be an equal opportunity workplace. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, socioeconomic status, disability, and veteran status.

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