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Marketing Director



Marketing & Communications
Posted on Thursday, January 4, 2024
Marketing · Stockholm · Hybrid Remote

Marketing Director

If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!

We usually respond within two weeks

Did you know that fishing is the world’s most popular hobby? We do! And here at Fishbrain we have created the world’s largest social network dedicated to people who love fishing. We want to make sure that we can give them the greatest experience possible and make their fishing dreams come true, no matter where they are in the world.

We have 15 million users all over the world who have logged over 15 million catches in our app. We’re now looking for a Marketing Director.

Please submit applications in ENGLISH, those that are not will not be reviewed.

We are on the lookout for a Marketing Director to join us at Fishbrain, based in Stockholm. With a focus on strategically expanding our brand's influence in the North American market, this role calls for an individual who brings a sophisticated grasp of consumer trends and behaviors specific to this region. This role is not just about strategizing but also about hands-on execution and project management. You will be responsible for crafting and implementing marketing strategies, overseeing campaign execution, and ensuring all projects are delivered effectively and within budget.

This position will report to the Chief Marketing Officer and will have team leader responsibility.

Your daily work will involve:

  • Leading marketing campaigns across offline and online channels, working closely with in-house specialists.

  • Collaborating closely with the CMO to form and execute marketing strategies, managing projects from concept to completion while ensuring seamless integration and meticulous attention to detail.

  • Cultivating Fishbrain's U.S. brand reputation as the top app for anglers.

  • Balancing customer retention and acquisition strategies to maximize lifetime value and expand the customer base.

  • Combining creativity with data-driven decision-making in content creation and metrics evaluation.

  • Working with our American team and managing existing partnerships, aligning with our overall marketing strategy and objectives.

  • Fostering team collaboration and innovation, in line with Fishbrain's marketing goals.

What we are fishing for:

  • 7+ years of marketing experience.

  • Experience with app- and/or subscription marketing.

  • Proven ability to manage teams and freelancers.

  • Experience with CRM and marketing automation.

  • Excellent project management skills.

  • Strong verbal and written communication skills in English.

  • A “can do” attitude.

  • Passion for the outdoors, with knowledge of the fishing industry being a plus.

Our Bait

We’re a product-focused startup, and every individual is important. That means you get to contribute to the direction of the company and the impact we have on millions of anglers. We at Fishbrain work with the latest tech and challenge ourselves every day. We have a work culture that encourages innovation, passion and teamwork. And most importantly, we want you to enjoy coming to work every single day.

In addition, Fishbrain also offers:

🌴 30 days annual vacation
Each year you’ll get 30 days vacation to use however, whenever

🤸‍♀️ Wellness bonus
5000 sek annual allowance to put towards anything in the realm of health and fitness

💻📱 Technology of your choice
Mac or Linux, you decide

🎣 Fishing rods in the offices
Grab one and go fishing during lunch. We have fishing guides and experts working among us that can help you catch your dream fish

🐕 Dog friendly
Feel free to bring your furry friend to the office

🌎 Commitment to sustainability
We believe in catch & release and the sustainable harvest of fish species, because when it comes to the outdoors, tomorrow matters too. Our global data set is one of the largest in the world, and we freely share it with scientific research partners in both North America and Europe to better understand our fisheries

Feeling hooked? Throw us a line!

Remote status
Hybrid Remote

The Harbor

Fishbrain HQ


About Fishbrain

Fishbrain is a tech startup with a global user base of over 15 million anglers. Fishing is not only the world’s no. 1 hobby - it's a passion for people worldwide. Even if you don't personally love fishing, you definitely know someone who does. But Fishbrain thinks there’s a way for technology to improve this age-old tradition. Fishbrain works with the latest tech, from AR to machine learning. And Fishbrain is backed by the investors behind some of the most successful social networks and apps.

Founded in 2012
Co-workers 70+
Marketing · Stockholm · Hybrid Remote

Marketing Director

If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!

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