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Digital Marketing

Finku

Finku

Marketing & Communications
Posted on Jan 13, 2026

About the Company

Finku is a personal finance application helping Indonesian consumers manage their finances better through financial tools. Our mission is to eliminate financial illiteracy in Indonesia, so that all Indonesian can leverage the existing financial ecosystem and make better financial decisions.

Job Description

  1. Awareness & Brand Presence
    • Execute digital initiatives to drive top–funnel metrics (reach, impressions, traffic).
    • Maintain consistent brand voice across all digital touchpoints.
    • Support campaign leads by executing awareness-related activities within larger campaign plans.
  2. Paid Ads Management
    • Plan, run, and optimize ads across Meta, Google, and TikTok to drive traffic and awareness.
    • Conduct A/B testing for creatives, messaging, and CTAs to improve performance.
  3. Digital Content & Media
    • Manage SEO, blog content, and PR/media exposure to strengthen online presence.
    • Support co-marketing initiatives for partner projects (promotional assets, campaign amplification, content collaboration).
    • Manage KOL activation for awareness objectives (briefing, coordination, content review, performance check).
  4. Cross-Functional Collaboration & Reporting
    • Work closely with the Design, Social Media, and Growth teams to ensure aligned messaging and campaign execution.
    • Track and report key awareness and acquisition metrics (reach, traffic, CTR, CPL) to the Marketing Lead and CEO.

Role Requirements

  • 2–3 years of experience in Digital Marketing with exposure to top–mid funnel activities.
  • Hands-on experience running paid ads (Meta, Google, TikTok).
  • Familiarity with SEO, blog content optimization, and basic analytics.
  • Experience managing KOL collaborations (briefing, coordination, content review).
  • Strong coordination and communication skills for cross-team work.
  • Comfortable interpreting metrics (reach, traffic, CTR) and turning them into clear recommendations.

Registration Form

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