Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!

About the Role

We are hiring an Associate Director of Marketing & Business Development to build, scale, and own Kaaiser’s B2B channel partner acquisition and revenue engine in India.

This is not a brand-only marketing role. This role sits at the intersection of B2B marketing, partner acquisition, and revenue growth, with clear accountability for:

Generating high-quality study abroad agent leads
Converting leads into active, productive channel partners
Driving downstream revenue and partner productivity

You will build scalable acquisition systems, ensure tight alignment with sales teams, and be measured on business outcomes, not activity.

How Success Will Be Measured

Success in this role will be measured across:
- Channel Partner Acquisition: Quality and volume of new agents onboarded
- Partner Activation: Speed and effectiveness of lead to active partner conversion
- Revenue Contribution: Business generated from newly onboarded and active partners
- Funnel Health: Lead quality, conversion ratios, drop-offs, and partner productivity
- Marketing ROI: Cost per lead (CPL), acquisition efficiency, and overall spend discipline

You will own marketing efficiency and ROI, ensuring every initiative contributes meaningfully to revenue growth.

What You Will Own

Core Responsibilities
- B2B Lead Generation & Acquisition
  - Design and execute B2B strategies to generate high-quality leads of education agents and channel partners across key Indian markets
  - Build a diversified acquisition engine across digital, performance marketing, outbound, partnerships, referrals, events, and content
- Partner Acquisition Lifecycle
  - Own the full partner acquisition lifecycle: lead generation to qualification to onboarding to activation.
  - Ensure strong coordination with sales teams so all leads are actively worked and converted
- Revenue & Funnel Ownership
  - Track and grow revenue contribution from newly onboarded and active partners
  - Maintain visibility on funnel performance, conversion ratios, and partner productivity
- Process, Systems & Playbooks
  - Build and optimise scalable B2B marketing processes, systems, and acquisition playbooks
  - Reduce dependency on high-cost channels by developing repeatable, cost-efficient acquisition models
- Operating Rhythm (Execution & Governance)
  - Execute B2B marketing and outreach campaigns focused on partner acquisition
  - Work closely with sales teams to enforce follow-up discipline and conversion accountability
  - Monitor KPIs such as CPL, partner conversion rate, activation timelines, and revenue per partner
  - Develop and manage partner-facing materials including pitch decks, onboarding collateral, landing pages, and email campaigns
  - Conduct market and competitor analysis to refine targeting and positioning
- Strategic Ownership
  - Channel Partner Growth Strategy: Build and execute short and mid-term strategies to scale Kaaiser’s partner network across India
  - Go-To-Market: Define positioning, messaging, and acquisition playbooks for different partner segments
  - Budget & ROI Ownership: Allocate and optimise marketing spend towards the highest-impact acquisition channels
  - Brand Leadership: Represent Kaaiser’s market leadership and 30-year legacy consistently across all partner touchpoints
  - Forecasting & Planning: Create data-backed projections for partner acquisition and revenue growth

About You

At an Associate Director level, you:
- Think like a business owner
- Are comfortable being measured on revenue and outcomes
- Enjoy building scalable systems, not just running campaigns

Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
Experience
- 8–10 years of experience in marketing or business growth roles
- Strong experience in B2B lead generation and channel partner acquisition
- Proven track record of driving revenue impact through partnerships
- Experience working closely with sales teams and senior stakeholders
- Exposure to fast-paced, target-driven environments

Skills
- Deep understanding of B2B funnels and partner-led growth models
- Ability to build and implement processes, playbooks, and systems
- Data-driven mindset with strong comfort in performance tracking and analytics
- Hands-on experience with CRMs, marketing tools, and analytics platforms
- Excellent communication, negotiation, and stakeholder management skills

Personal Attributes
- Strong ownership and accountability mindset
- High execution bias with strategic thinking
- Structured, detail-oriented, and organised
- Proactive, resilient, and adaptable
- Collaborative, positive, and impact-driven

You’re a Notch Above If You Have
- MBA in Marketing or Business Administration
- Experience in study abroad, education consulting, or international student recruitment
- Prior experience building or scaling education agent / channel partner networks in India
- Strong understanding of the Indian study abroad ecosystem

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