Marketing Operations Specialist
Cialfo
Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!
About This Role
We are a team of passionate people focused on making the world accessible through education. We’re seeking a Marketing Operations Specialist to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.
You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.
What You Will Be Doing
- Marketing Systems & Data Maintenance
- Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team
- Ensure asset repositories are updated with final designs, decks, and campaign content
- Keep inventory logs current, including branded materials, swag, and printed items
- Record campaign budgets and actual spend, tagging finance documentation accurately
- Support campaign reporting by updating dashboards and providing clean, tagged data
- Workflow & Project Coordination
- Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting
- Monitor shared checklists and trackers to ensure timelines and deliverables stay on track
- Document operational processes and SOPs to support team-wide clarity and onboarding
- Coordinate with internal teams (marketing, design, finance, sales,) to gather inputs and maintain workflow consistency.
About You
- Qualifications
- Bachelor’s degree in Marketing, Operations, Business, or a related field
- Experience & Skills
- 1–3 years of experience in marketing operations, project coordination, or systems support
- Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools
- Strong organizational skills with exceptional attention to detail
- Comfortable managing timelines, documentation, and structured data
- Bonus: Experience using HubSpot
- Qualities
- You are a process-driven problem solver
- You work well behind the scenes to enable seamless execution
- You are highly organized and proactive
- You enjoy managing structured systems and documentation
- You’re a collaborative team player with strong follow-through