Director of Product Monetisation
Cialfo
Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!
About This Role
We are looking for a visionary, execution-driven product leader to drive monetisation and growth across all of Manifest Global’s products. As an individual contributor, you will play a critical role in shaping how our products deliver value to users while generating meaningful business outcomes.
Reporting to the VP of Engineering, and working closely with the executive leadership team, you will lead monetisation strategy, develop pricing and packaging models, optimise growth funnels, and launch new offerings across web and mobile experiences. You will collaborate with global stakeholders, external partners, and clients to align business goals with world-class user experience.
This role is ideal for someone who thrives in high-growth environments, is deeply hands-on, and can navigate the full spectrum from strategic thinking to detailed execution.
What You Will Be Doing
- Monetisation and Product Strategy
- Define, lead, and execute the monetisation strategy for all Manifest Global consumer and partner-facing products.
- Identify, scope, and launch scalable monetisation opportunities including subscriptions, premium features, usage-based pricing, bundles, freemium models, and transactional offerings.
- Own pricing and packaging strategy across product lines, markets, and customer segments.
- Deeply understand user journeys and customer lifetime value to prioritise impactful initiatives.
- Growth and Product Experimentation
- Develop product-led growth initiatives to drive user acquisition, retention, and conversion.
- Build and execute A/B testing frameworks to validate pricing models, upsell flows, and feature engagement.
- Partner with the data team to analyse funnel performance and identify bottlenecks across the growth loop.
- Drive continuous optimisation across signup, onboarding, paywalls, and engagement flows.
- Product Development and Execution
- Act as the product lead for monetisation-related initiatives from discovery to launch to iteration.
- Work closely with Engineering and Product to ship high-quality features that scale globally.
- Drive requirements and prioritisation based on business needs, customer insights, and technical feasibility.
- Ensure that new features and enhancements are aligned with both user value and commercial objectives.
- Cross-Functional Collaboration and Stakeholder Management
- Work closely with Marketing, Client Engagement, and Business teams to build alignment across GTM, messaging, and campaign strategy.
- Act as a key point of contact for executive leadership and provide regular updates on progress, performance, and impact.
- Collaborate with regional teams and clients to localise offerings and respond to market-specific needs.
- Coordinate closely with Finance to ensure revenue models are forecastable, measurable, and sustainable.
- Platform Wide Contribution
- Help shape the monetisation roadmap across multiple Manifest Global products, including mobile apps, web dashboards, integrations, and client platforms.
- Participate in quarterly planning and product reviews with senior leadership.
- Contribute to defining KPIs for monetisation success across regions and product lines.
- Ensure monetisation features meet legal, compliance, and user data privacy standards in all operating markets
About You
- Qualifications
- Bachelor’s degree in Business, Engineering, Product, or a related field.
- Experience and Skills
- At least 8 years of product management experience with a strong focus on monetisation, consumer products, or product-led growth.
- Demonstrated ability to deliver business outcomes through product monetisation.
- Excellent analytical skills and comfort with data tools, experimentation, and performance metrics.
- Experience with consumer subscription products, usage-based pricing, and conversion rate optimisation.
- Strong communication and collaboration skills with the ability to influence cross-functional and executive stakeholders.
- Familiarity with international markets and the ability to adapt strategies for different user needs and behaviours.
- Experience working across web, mobile, and platform products is highly preferred.
- Qualities
- Hands-on, self-driven, and thrives in ambiguity.
- Fast execution mindset with strong ownership and accountability.
- Visionary yet detail-oriented.
- Strategic thinker who is also willing to roll up their sleeves.
- Curious, analytical, and deeply customer-focused.