Senior Manager Marketing Operations
Centivo
We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills.
Summary of role:
We are seeking a Senior Manager of Marketing Operations to lead and enhance our marketing infrastructure, processes, and analytics. This is a key leadership role responsible for managing HubSpot, ensuring data accuracy, optimizing lead management, and driving marketing performance through strategic planning, process improvements, and cross-functional collaboration. The ideal candidate is a strategic thinker with hands-on expertise in marketing operations, technology, and analytics, coupled with proven leadership skills.
Responsibilities:
Strategic Planning and Execution
Serve as the primary administrator and owner of HubSpot, overseeing data, lead management, and marketing campaign attribution processes.
Manage lead processes, including analytics, attribution, scoring and enrichment, qualification, and dynamic routing across multiple regions, verticals, and segments.
Develop and implement marketing operations strategies aligned with overall marketing and business objectives.
Provide thought leadership in leveraging marketing automation tools and data insights to create impactful campaigns and initiatives.
Strategically oversee account-based marketing (ABM) strategies in collaboration with cross-functional teams.
Team Leadership and Development
Lead, mentor, and develop a high-performing marketing operations team.
Foster a collaborative, innovative, and results-oriented team environment.
Process Improvement
Identify and implement process enhancements to improve efficiency and effectiveness across marketing operations.
Develop and maintain standard operating procedures (SOPs) for marketing processes.
Collaborate with Sales Operations to create end-to-end process alignment.
Data and Analytics
Oversee marketing analytics centered on HubSpot and Salesforce, refining reporting systems and providing actionable insights to improve marketing performance.
Track and report on the marketing funnel, including volume, velocity, conversion rates, and average value across key dimensions.
Ensure data accuracy and integrity across all marketing systems and platforms.
Track and analyze key performance indicators (KPIs) to evaluate marketing efforts' effectiveness, efficiency, and attribution.
Cross-functional Collaboration
Partner closely with sales, product, demand generation, field marketing, partner marketing, engineering, and business intelligence teams to align on marketing initiatives.
Act as a liaison between marketing and IT to manage technology needs and projects.
Compliance and Governance
Ensure compliance with industry regulations, company policies, and internal controls for all marketing activities.
Manage data privacy and security in line with legal requirements and company policies.
Qualifications:
Required Skills and Abilities
5-8+ years of experience in marketing operations, including 2+ years in a leadership role managing direct reports.
Proficient in HubSpot administration.
Strong strategic thinking with the ability to delegate tasks effectively.
Excellent interpersonal skills, with the ability to translate business needs into technical processes across marketing, sales, finance, and learning and development teams.
Proven experience in launching high-visibility marketing automation and CRM projects successfully.
Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment with a high degree of detail and accuracy.
In-depth understanding of marketing technologies, including marketing automation, CRM, and analytics, with a track record of using these tools to deliver strong business outcomes.
Demonstrated experience with Account-Based Marketing (ABM) strategies and the integration of ABM with marketing technology.
Who we are:
Centivo is an innovative health plan for self-funded employers on a mission to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. Anchored around a primary care based ACO model, Centivo saves employers 15 to 30 percent compared to traditional insurance carriers. Employees also realize significant savings through our free primary care (including virtual), predictable copay and no-deductible benefit plan design. Centivo works with employers ranging in size from 51 employees to Fortune 500 companies. For more information, visit centivo.com.
Headquartered in Buffalo, NY with offices in New York City and Buffalo, Centivo is backed by leading healthcare and technology investors, including a recent round of investment from Morgan Health, a business unit of JPMorgan Chase & Co.