Demand Generation Specialist
Branch
At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
About the Role
We’re hiring an Acquisition Program Specialist to execute, monitor, and optimize performance across paid media and inbound acquisition programs.
You’ll be the hands-on partner to our Director of Acquisition Programs ensuring that campaigns don’t just get planned, but get launched, QA’d, and iterated on with precision.
You'll work across platforms like LinkedIn, Google Ads, and etc, implementing campaigns, managing budgets, analyzing performance, and making sure our routing, UTMs, and landing experiences are firing cleanly.
If you’re detail-oriented, love tinkering with ad setups, and want to level up by working closely with Growth and RevOps leaders — this role is for you!
What You’ll Do
- Launch and manage paid campaigns across LinkedIn, Google Ads, and Meta (and others as needed)
- Build and QA campaigns, audiences, and UTMs to ensure proper tracking and targeting
- Monitor daily/weekly performance and flag opportunities to pause, scale, or iterate
- Write clear, structured campaign briefs outlining targeting, objectives, budget, and creative inputs
- Partner with the Director of Acquisition Programs to implement test structures (A/B, cohort, etc.)
- Maintain organized reporting views in Looker, Google Sheets, or ad platform dashboards
- Create monthly performance summaries with business-relevant insights and recommended optimizations
- Support inbound routing QA — ensuring leads land in the right places with the right metadata
- Maintain a log of campaign launches, changes, and learnings to feed into team retros
- Partner with SDR Enablement to ensure campaign context and follow-up messaging are aligned
- Troubleshoot and escalate issues related to ad delivery, routing, or CRM anomalies
What You Bring
- 2–4 years of experience in performance marketing, ad operations, or demand gen
- Hands-on experience launching paid campaigns in LinkedIn and Google Ads
- Familiarity with UTM strategy, CRM/MAP systems (e.g. Salesforce, Marketo), and lead routing basics\
- Strong attention to detail - you double-check your work before it goes live
- Comfort working in Google Sheets, cross-referencing data across multiple platforms
- A learning mindset - you're eager to build skillsets in experimentation, funnel optimization, and B2B growth
Preferred
- Experience with advertising platforms, audience targeting, and creative versioning
- Familiarity with routing and attribution tools
- Ability to write clear and actionable campaign briefs and reporting summaries
- Background in B2B SaaS, especially mobile, martech, adtech, or analytics tools
- Experience working closely with global teams and adapting programs to multiple region
- Familiarity with Google Campaign Manager, GA4, Influ2, and similar tools
This role will be based at our Bengaluru, KA office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.