Performance Marketing Manager
Bhanzu
Marketing & Communications
Bengaluru, Karnataka, India
Posted on Dec 16, 2024
About The Company
Bhanzu is a math-learning platform founded by the World's Fastest Human Calculator. Our meticulously designed curriculum helps students become 4x quicker and better at math by nurturing their cognitive abilities and building their core math acumen using personalized AI-aided methodology. Our vision is to enable students to apply math in the real world with confidence.
Overview
Performance Marketing Manager Job Description
The Performance Marketing Manager plays a pivotal role in driving the company's online marketing initiatives and optimizing performance across various digital channels. This role requires a data-driven individual with strong analytical skills and a passion for achieving measurable results. As a Performance Marketing Manager, you will lead a team to develop and execute marketing strategies that enhance customer acquisition and retention, ultimately contributing to the organization’s growth goals. Your understanding of digital marketing tools and platforms will enable you to optimize campaign performance, generate leads, and boost conversion rates. With the rapid evolution of online marketing, your ability to adapt and innovate will be essential for the long-term success of our marketing efforts.
Key Responsibilities
Bhanzu is a math-learning platform founded by the World's Fastest Human Calculator. Our meticulously designed curriculum helps students become 4x quicker and better at math by nurturing their cognitive abilities and building their core math acumen using personalized AI-aided methodology. Our vision is to enable students to apply math in the real world with confidence.
Overview
Performance Marketing Manager Job Description
The Performance Marketing Manager plays a pivotal role in driving the company's online marketing initiatives and optimizing performance across various digital channels. This role requires a data-driven individual with strong analytical skills and a passion for achieving measurable results. As a Performance Marketing Manager, you will lead a team to develop and execute marketing strategies that enhance customer acquisition and retention, ultimately contributing to the organization’s growth goals. Your understanding of digital marketing tools and platforms will enable you to optimize campaign performance, generate leads, and boost conversion rates. With the rapid evolution of online marketing, your ability to adapt and innovate will be essential for the long-term success of our marketing efforts.
Key Responsibilities
- Develop and implement digital marketing strategies to achieve customer acquisition and revenue targets.
- Manage and optimize PPC campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
- Conduct comprehensive data analysis to measure campaign performance and ROI.
- Collaborate with the content team to create engaging and conversion-focused marketing content.
- Utilize SEO best practices to enhance website visibility and drive organic traffic.
- Monitor and report on the performance of all digital marketing efforts using analytics tools.
- Manage ad budgets and ensure efficient allocation of marketing resources.
- Prepare and present regular performance reports to stakeholders and senior management.
- Execute A/B testing to refine marketing strategies and improve conversion rates.
- Lead and mentor a team of marketing professionals, providing guidance and support as needed.
- Stay updated with the latest digital marketing trends and technologies.
- Develop strategic partnerships with external vendors and platforms to enhance marketing efforts.
- Conduct market research to identify new opportunities and consumer trends.
- Implement email marketing campaigns that align with overall marketing goals.
- Enhance brand presence through effective social media marketing strategies.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in performance marketing or digital marketing.
- Proven track record of managing successful online marketing campaigns.
- Strong understanding of PPC, SEM, and ROI
- Experience with web analytics tools such as Google Analytics, SEMrush, etc.
- Ability to interpret campaign data and draw actionable insights.
- Experience with A/B testing and conversion rate optimization.
- Excellent communication and team leadership skills.
- Strong project management and organizational skills.
- Knowledge of email marketing platforms like Mailchimp or HubSpot.
- Familiarity with CRM tools and marketing automation software.
- Ability to work under pressure and meet tight deadlines.
- Detail-oriented with strong analytical and problem-solving abilities.
- Strategic thinker with a results-oriented mindset.