Digital Marketing Manager
Auditoria.AI
Location: San Jose or Remote
Experience: 5-7 Years
Reports To: Elaine Nowak
About Auditoria.AI
Auditoria.AI is transforming finance operations with AI-driven automation, helping businesses streamline workflows, enhance efficiency, and improve decision-making. We are looking for a Digital Marketing Manager to lead and execute high-impact digital programs that drive demand generation and support sales growth.
Role Overview
As a Digital Marketing Manager, you will develop and manage digital campaigns, optimize lead generation efforts, and track performance to ensure marketing initiatives contribute to sales-accepted opportunities. This role requires expertise in digital advertising, marketing automation, and campaign analytics.
Key Responsibilities
- Digital Advertising and Campaigns:
- Develop, execute, and optimize LinkedIn Ads, AdRoll campaigns, and other paid media.
- Manage targeting, bidding, A/B testing, and ad creatives to maximize conversions.
- Multi-Channel Marketing and Lead Nurturing:
- Develop, implement, and optimize integrated marketing campaigns across multiple channels, ensuring audience segmentation and personalization.
- Build and manage automated email sequences and nurture campaigns to engage prospects, drive lead conversion, and move them through the sales funnel.
- Webinars and Event Marketing:
- Plan and execute webinars and virtual events, working with sales and content teams to drive attendance and engagement.
- Set up registration pages, promotional emails, and follow-up workflows.
- Landing Pages and List Management:
- Build and optimize landing pages for lead capture and conversion.
- Create and manage targeted lists for campaigns, ensuring accurate segmentation and data hygiene.
- Marketing Technology and Reporting:
- Use HubSpot and Salesforce to track campaign performance, lead flow, and ROI.
- Generate reports on key metrics, providing insights and recommendations for campaign optimization.
Preferred Qualifications
- 5-7 years of experience in B2B digital marketing, preferably in SaaS or enterprise technology.
- Hands-on experience with LinkedIn Ads, AdRoll, HubSpot, and Salesforce.
- Strong understanding of demand generation, lead nurturing, and marketing analytics.
- Experience with webinar platforms, landing page tools, project management tools, and marketing automation workflows.
- Data-driven mindset with the ability to analyze and optimize campaign performance.
- Excellent project management and communication skills.
Why Join Auditoria.AI?
- Opportunity to lead impactful marketing initiatives in an AI-driven, high-growth company.
- Collaborative and fast-paced work environment with direct visibility into marketing’s impact on sales.
- Competitive salary, benefits, and opportunities for professional growth.
If you’re a digital marketing expert passionate about driving pipeline growth, we’d love to hear from you! Apply today.