Field Marketing Manager, Australia
Marketing & Communications
Sydney, NSW, Australia
Founders today are building global companies from day one — but the systems that manage their money were built for a different era. Aspire exists to change that!
We’re building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.
Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade-offs, and deliver at scale in a global environment.
Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we’re building for the next generation of global companies.
About the role:
Aspire is expanding to Australia, and we’re looking for a high-impact Field Marketing Manager to launch and scale our local commercial engine.
As the first dedicated Marketer for the Australian market, you won’t just be executing a standard playbook. You will be building a lead generation machine from scratch in a true "zero-to-one" expansion phase. You are a high-velocity, commercially-minded marketer responsible for driving local brand awareness and commercial outcomes through creative offline activations, community building, and local events. This is a role for an adaptable, strategic generalist who thrives on turning market ambiguity into successful marketing execution.
Key Responsibilities:
- Lead Generation: Build and execute AU-specific marketing programs that drive brand awareness and, most importantly, generate a consistent flow of Marketing Qualified Leads (MQLs) to hit ambitious growth targets.
- Flexible ICP Strategy: Adapt Go-To-Market (GTM) tactics to reach diverse Australian buyer personas. Whether designing an intimate "Founders Social" or a premium "CFO Roundtable," you will create experiences that resonate with key local decision-makers.
- "Gold Standard" Event Execution: Own the AU events calendar end-to-end—from initial planning, venue scouting, and vendor management to onsite logistics and lead capture. Take absolute ownership of ensuring 100% of event leads are routed cleanly to the local sales team.
- Commercial & ROI Mindset: Establish and monitor ROI reports for all local activations, tracking Cost Per Lead (CPL) and ensuring every lead is set up for the best possible post-event conversion path.
- Cross-Functional GTM Collaboration: Act as the primary marketing stakeholder collaborating with the Australian Country Expansion Lead, ensuring local field activities are perfectly synchronised with broader sales and partnership motions.
- Market Insights: Act as the "voice of the market," gathering local competitive intelligence and customer feedback to validate positioning and feed insights back to the central marketing and product teams.
What We’re Looking For:
- Experience: 4–6 years of marketing experience, with a proven track record in field marketing, event management, or growth marketing within B2B SaaS or Fintech.
- The "Hunter" Mentality: You don't just host events; you hunt for the best way to get leads to convert. You are commercial, scrappy, and deeply driven by the numbers.
- Quality Conscious: You understand that local touchpoints represent our brand and must be high-quality experiences we are proud of.
- Execution Prowess & Local Expertise: Proactive, comfortable with ambiguity, and possessing a deep understanding of the Australian business culture and ecosystem.
- Analytical Rigor: Strong data orientation; comfortable with tracking and measuring ROI at every stage of the funnel.
- The "Generalist" Mindset & Adaptability: A strong willingness to learn and figure things out. Because this is a new market expansion, you need the attitude to go beyond pure field marketing and step into broader marketing tasks (such as basic content localisation, local partner marketing, or sales enablement) when required.
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