Growth MarTech and Analytics Associate
Arta Finance
The Company
At Arta Finance, we are product builders, machine learning researchers, investment professionals and business leaders determined to create a better way to manage our financial lives. The future of finance is technology—relentlessly user-focused, elegant, bordering-on-magical technology. We are driven by the opportunity to apply deep tech to help people enjoy more successful financial lives. And we believe we can have fun doing it.
If you’re someone who has wondered whether your money is working as hard as you are, or if you’ve ever thought that there must be a better way to set and work toward your goals, we want to hear from you.
The Team
The Growth Marketing team is responsible for growing our members through paid and organic strategies, which include digital marketing, lifecycle, SEO, among other channels and strategies. We break down the walls between channels and take a growth-minded view towards user acquisition and engagement. We are a lean team that is built on a high trust culture that emphasizes ownership, communication, and the ability to break down walls to turn ideas into reality.
The Role
Arta Finance is on an audacious and incredibly rewarding mission: to pave the way for people everywhere to lead more successful financial lives. We value trust, teamwork, and adaptability.
As our Growth Marketing Operations Manager, you will play a critical role in enabling and multiplying our capabilities by improving the accuracy and visibility of our marketing team’s execution, and automating many aspects of our operations as possible. The ideal candidate should be an analytical and technical individual with a passion for automation and systems.
What You Will Do
Marketing conversion tracking: configure conversion signals from our product to our partners in order to ensure accuracy. Navigate conversion parameter specifics, evaluate discrepancies, and implement fixes and refinements
Configure reporting dashboards and analytics for the marketing team
Help automate manual operations and processes
Perform analyses to identify conversion and growth opportunities
Oversee user comms operations (EDMs, push notifications) and automation
Own our marketing tracking setup and attribution methodology
Work with engineers and product teams to identify needs, scope requirements, and guide / QA implementation
Own our marketing tech roadmap and oversee its phasing/deployment
Who You Are
2+ years of marketing operations experience, with experience in martech
You are a technically minded problem-solver that can navigate technical problems and data relay systems
Have experience designing and implementing end-to-end operational processes with appropriate controls
Ability to write basic scripts, building basic webhooks in order to integrate various marketing systems, such as Amplitude, Zapier, Braze, FB/Google
Digital ad platforms: Meta/FB Ads, Google Ads, affiliate tracking
Conversion tracking tools: Zapier, Google Tag Manager
Analytics tools: Amplitude, Google Analytics, Google Search Console, Looker Studio
Strong attention to detail and ability to work independently
Bachelor’s degree, or equivalent experience
Based in Singapore. You must be authorized to work in Singapore
Bonus: Experience with digital marketing channels and campaigns
Interview Process
Screening (Google Meet) with Head of Talent
General/Introductory Interview with Growth Marketing Lead/Hiring Manager
Role Related Knowledge Interview with Chief Marketing Officer
Cross-Functional Interview
Culture Interview with a co-founder
What we offer
We have a robust health insurance offering for you and your family
Up to SG$75 per month reimbursement for internet
Catered office meals
20 weeks of parental leave
15 days PTO annually plus national and company holidays
Training and internal education in finance, investment and trading