Digital Marketing Manager
6sense
Our Mission:
6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.
Our People:
People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.
We want 6sense to be the best chapter of your career.
6sense is looking for a digital marketing manager with a passion for digital strategy, conversion optimization, analytics and driving pipeline. This is a key role at 6sense and one that supports our entire marketing organization. This role will manage our website, create landing pages, test to optimize conversions/performance, create personalized website experiences, and report on outcomes with GA4 and similar tools.
Responsibilities:
● Partner with marketing team members to guide them in best practices and possibilities for custom landing pages supporting events and campaigns
● Day to day management of WordPress website
● Create custom high-performing pages, including testing various copy as well as layout
● Manage website personalization tool
● Mange AI agents with a goal of maximizing conversions
● Report on website performance
● Continually test to drive higher performance across the website
● Work closely with the content team on AEO/SEO initiatives, including technical and content updates across the site
Requirements:
● 5-7 years of experience
● Strong organizational skills and ability to manage multiple projects simultaneously
● Strong interest in CRO and ability to self-identify and execute tests
● Understanding of ABM technologies and how to execute
● Experience with WordPress and website management, including: building pages, working closely with web designers, reporting and analytics
● Knowledge of SEO/AEO technical best practices
● Experience with Google Analytics 4 and Tag Manager
● Experience with Qualified or similar conversational AI platform
● Experience with Trendemon, Mutiny or other website personalization tools
Desired:
● Experience with Salesforce or other CRM
● Experience with an attribution platform
● Experience with LinkedIn Advertising
● Experience with Google Ads
Base Salary Range: $107,096.25 - $157,074.50. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote
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Our Benefits:
Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
Equal Opportunity Employer:
6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.
We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com