6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in deﬁning the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

The Role: Principal Customer Marketing Manager

The Opportunity:

We are seeking a skilled and experienced Principal Customer Marketing Manager to drive impactful strategies aimed at retaining customers, boosting usage, increasing adoption, and minimizing churn. In this role, you will be responsible for planning, executing, and measuring programmatic initiatives while leveraging 6sense tools and data to optimize customer retention efforts. You'll collaborate closely with cross-functional teams, including Marketing, Customer Success, Operations, Product Marketing, Product Management, and Adoption BDRs, to ensure alignment and maximize effectiveness.

Key Responsibilities:

Play Strategy, Management, and Execution:

Develop and execute customer-centric marketing plays across multiple channels including email, digital, social, direct mail, webinars, and events that increase adoption and usage, and reduce churn
Align with broader customer marketing team to ensure each customer channel is leveraged as appropriate to activate the strategy of each play (RevCity, NewsTeam 6, Coffee Talks, Quarterly Product Updates, Customer Story Hour, etc.)
Create and manage detailed plans, including objectives, KPIs, target audiences, messaging, channels, stakeholders, and key milestones
Oversee the end-to-end execution of plays, from planning and development to launch and post-campaign analysis
Project manage workstreams and key milestones to ensure delivery; communicate throughout the planning process with cross-functional stakeholders, collect feedback and input, and leading decision-making processes
Manage campaign budgets, timelines, and resources effectively

Customer Insights, Analysis, and Optimization:

Leverage the 6sense platform and predictive insights to understand customer behaviors, needs, and trends. You’ll be our resident 6sense expert and use our tools daily while setting the bar for excellence about how 6sense customers can achieve similar success.
Utilize customer insights and data to inform play strategies to increase usage and adoption while proactively addressing at-risk customers
Track and analyze campaign performance metrics, including engagement rates, conversion rates, and ROI
Implement optimization strategies to enhance paly effectiveness and achieve desired outcomes
Prepare and present reports on play performance to senior management

Cross-Functional Collaboration:

Work closely with customer success, operations, marketing, and product teams to build buy-in, ensure cohesive planning, unite team members around execution, and rally together around analysis
Collaborate with product teams to ensure alignment between campaign objectives and product offerings
Coordinate with creative and content teams to develop compelling messaging, design, and play themes
Leverage existing assets as much as possible, and where needed, coordinate with cross-functional teams to address content gaps

Qualifications:

Bachelor’s degree in marketing, communications, business administration, or related field.
Minimum of 6+ years of experience in Customer Marketing ideally in the b2b Saas space
Demonstrated accountability for technical areas and processes, with a track record of pushing innovative solutions and improving programs.
Proven ability to independently solve complex issues and anticipate weaknesses or future needs in processes, managing prioritization and risk with minimal guidance.
Strong leadership and collaboration skills, including the ability to align stakeholders, build consensus, and make operational decisions with executive presence.
Expertise across marketing disciplines with the ability to contribute creatively to company goals and unite cross-functional stakeholders using a data-driven approach.
Exceptional communication and interpersonal skills.
Proficient in using the 6sense platform a plus

Base Salary Range: $140,936 to $206,707. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote

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Our Benefits:

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our oﬃces.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com .

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com

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